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Nonprofit
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd Edition
by Neil G. Kotler, Philip Kotler, Wendy I. Kotler
US $60.00
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges.
New Nonprofit Leadership Titles
The Five Most Important Questions You Will Ever Ask About Your Organization
by Peter F. Drucker, Leader to Leader Institute (Formerly The Drucker Foundation) (Editor)
US $14.95